Lexus Hybrid ad

Has anyone seen the commercial for the new Lexus Hybrid? They use typography as a central theme; it's not about the aesthetic aspects of typography, but it's about the use of letters (particularly the letter "H"). The commercial shows clip after clip of places that you would usually see the letter "H" used (in signs, words, filing, etc.), but the letter is actually missing. Then at the end of the commercial, they claim that all of the H's are in the new hybrid vehicle blah blah blah whatever. I just saw it the other day, and thought that it was pretty interesting and clever. Check this out: http://www.lexus.com/lexushybrids/?s_ocid=30383#/Home/ (hit "replay intro" at the very bottom). I also really like the icons they used on this page for "News" and "Forum."