Sagmeister

I looked at all of Sagmeister's work on his site, and I absolutely love it! He is so creative and clever in everything that he does. He uses mediums that wouldn't normally be used in design, which really adds a lot of interest to his work. I really find his unique typographic choices refreshing because I'm starting to feel like there's not really very much room for completely free creative expression in some areas of graphic design (especially typography). It's nice to see that someone who's work is outside the norm is so successful. I also love the fact that he did quite a few Talking Heads and David Byrne album designs. His design sense is very cohesive with David Byrne's music; it's a perfect combination! Check it out: http://www.sagmeister.com/ This is my favorite http://www.sagmeister.com/worknew11.html

Lexus Hybrid ad

Has anyone seen the commercial for the new Lexus Hybrid? They use typography as a central theme; it's not about the aesthetic aspects of typography, but it's about the use of letters (particularly the letter "H"). The commercial shows clip after clip of places that you would usually see the letter "H" used (in signs, words, filing, etc.), but the letter is actually missing. Then at the end of the commercial, they claim that all of the H's are in the new hybrid vehicle blah blah blah whatever. I just saw it the other day, and thought that it was pretty interesting and clever. Check this out: http://www.lexus.com/lexushybrids/?s_ocid=30383#/Home/ (hit "replay intro" at the very bottom). I also really like the icons they used on this page for "News" and "Forum."